(外语园地版)【BEC-剑桥商务英语】资料。。。
[color=#ff0000]I.BEC简介[/color]商务英语证书（BUSINESS ENGLISH CERTIFICATE）是教育部考试中心和英国剑桥大学考试委员会合作，于1993年起举办的考试。该系列考试是一项语言水平考试，根据公务或商务工作的实际需要，对考生在一般工作环境下和商务活动中使用英语的能力从听、说、读、写四个方面进行全面考查，对成绩及格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。该证书由于其颁发机构的权威性，在英国、英联邦各国及欧洲大多数国家的商业企业部门获得认可，成为确认证书持有者英语能力证明的首选证书，同时也是在所有举办该项考试的国家和地区求职的“通行证”。
商务英语证书考试（BEC）由中英双方合办。英国剑桥大学考试委员会负责命题，阅卷，颁发证书。中国教育部考试中心负责报名、印制试卷和组织考试。
BEC共分三个等级：BEC初级（BEC Preliminary Level，缩略为 BEC P），BEC中级（BEC Vantage Level，缩略为 BEC V），BEC高级（BEC Higher Level，缩略为 BEC H）。考生可根据自己的英语水平自由选择相应级别报考。
考试分两个阶段进行。第一阶段为笔试，包括阅读、写作和听力，第二阶段为口试。考试时间分别为：BEC 初级 阅读写作90分钟，听力约40分钟（含填写答题卡时间），口试12分钟；BEC 中级 阅读60分钟、写作45分钟、听力约40分钟（含填写答题卡时间）、口试14分钟；BEC 高级 阅读60分钟、写作70分钟、听力约40分钟（含填写答题卡时间）、口试16分钟。
BEC考试报名无开始时间,即任何时间都可以报名，但有截止时间。报名截止的具体时间以考点公布的时间为准。欲了解各考点的具体报名事宜，可与各考点联系（联系方式请见“中国教育考试网”，网址为 [url=http://www.neea.edu.cn/][color=#000000]WWW.NEEA.EDU.CN[/color][/url] ） 。目前BEC考试在全国27个省、自治区、直辖市的45个城市共设有63个考点，每个考点也为报名点。报名不受年龄、性别、职业、地区、学历等限制，任何人均可持本人身份证件到当地考点报名。欲了解考试收费标准请咨询当地考点。考生在报名后可得到一本内容包括考试范围、考试题型和样题的《考生手册》供考生参照复习。
该考试每年举行两次，时间为每年五月的第三个周六（BEC 初级），第四个周六（BEC 高级），第五个周六或六月第一个周六（BEC 中级）；每年十一月的第三个周六（BEC 初级），第四个周六（BEC 高级），十二月第一个周六（BEC 中级）。上午笔试,下午口试,口试进度慢的,延至第二天。如考试时间有变化，以考点当年公布的为准。考试地点即报名地点，具体考场由各考点张榜公布。
考试答题卡由教育部考试中心海外考试处汇集后寄英国剑桥大学考试委员会评卷。评出成绩后（BEC 初级分Pass with merit、Pass、A2、Fail四等；BEC 中级分A、B、C、 D、E五等；BEC 高级分A、B、C 、 D、E五等，），打印成绩通知单（包括不及格的D、E、Fail）和成绩证书,寄至教育部考试中心后寄发各考点向考生颁发。
成绩证书终生有效。
来源：[url]WWW.NEEA..EDU.CN
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[size=3]II..BEC 福建考点[/size]
福建省
1．福州大学外语系，电话（0591）7893254，7893257，福州市工业路， 邮编350002。
2．华侨大学大学英语部，电话（0595） 2691795，泉州市城东，邮编362011。
3．厦门大学外语教学部，电话（0592）2185305，厦门市，邮编：361005。
[color=red][size=3]III. 有关商务英语证书的教材资料[/size][/color]教材：
BEC初级：《新编剑桥商务英语学生用书(初级)(Pass Cambridge BEC Preliminary Student book)(第二版)》，定价：40.00元；《新编剑桥商务英语(学生用带)(初级)(Pass Cambridge BEC Preliminary)(第二版)》，定价：15.00元；《新编剑桥商务英语教师用书(初级)(Pass Cambridge BEC Preliminary Teacher’s Guide)(第二版)》，定价：45.00元。
BEC中级：《新编剑桥商务英语学生用书(中级)(Pass Cambridge BEC Vantage Student book)(第二版)》，定价：43.00元；《新编剑桥商务英语(学生用带)(中级)(Pass Cambridge BEC Vantage)(第二版)》，定价：15.00元；《新编剑桥商务英语教师用书(中级)(Pass Cambridge BEC Vantage Teacher’s Guide)(第二版)》，定价：38.00元。
BEC高级：《新编剑桥商务英语学生用书(高级)(Pass Cambridge BEC Higher Student book)(第二版)》，定价：40.00元；《新编剑桥商务英语(学生用带)(高级)(Pass Cambridge BEC Higher)(第二版)》，定价：15.00元；《新编剑桥商务英语教师用书(高级)(Pass Cambridge BEC Higher Teacher’s Guide)(第二版)》，定价：50.00元。以上教材均由经济科学出版社出版。
辅导教材：
BEC初级：《BEC1阅读指南》，定价：16.00元；《BEC1写作指南》，定价：14.00元；《BEC1听说指南(含三盒磁带)》，定价：45.00元。
BEC中级：《BEC2阅读指南》，定价：16.00元；《BEC2写作指南》，定价：14.00元；《BEC2听说指南(含三盒磁带)》，定价：45.00元。
BEC高级：《BEC3阅读指南》，定价：16.00元；《BEC3写作指南》，定价：14.00元；《BEC3听说指南(含三盒磁带)》，定价：45.00元。
[[i] 本帖最后由 小红尾金 于 2008-7-14 13:21 编辑 [/i]] [color=#ff0000]IV. BEC的评分的标准
[/color]BEC的分数由听说读写四部分组成，各占总分的25%。每部分批评分标准不尽相同，比如说听力和阅读都是每道题为一个原始分，然后按照一定标准折算，比较复杂，在这里就不再赘述，这里以口语为例：评分标准测试依据发音、准确性、流利程度以及交流能力四个部分来判定。具体标准如下：
1．发音（包括声音大小、重音、语调、语气）
2．准确性（包括语法、用词及说话方式）
3．流利程度（包括语速、长短句搭配）
4．交流能力（包括独立性、灵活性以及对谈话方式的把握）
[size=3][color=red]V. 用处【仅供您参考[/size][/color]】
BEC考试有很多用途。随着我国即将加入WTO，今后各行各业都要与国际标准接轨，作为权威的国际英语能力证明，BEC证书必将对你的求职应聘具有重要的作用。现在在我国商务英语BEC已成为求学者和白领一族的新热点。广大大学、大专、高职、中专、职高的学生，以及有志于应聘到外企商社工作的人士都在参加BEC考试，通过考试提高、检验自己的英语水平。
BEC考试与TOEFL、GRE、GMAT以及我国目前举行的大学英语四、六级考试不同，该考试特别注重考生运用英语在商务环境中进行交际的能力。因此该证书在全球商业界得到广泛的认可，在中国各涉外经济部门以及在华投资的跨国公司中更是倍受青睐。目前我国已有数百家外资企业把BEC证书作为衡量应聘人员英语水平的唯一标准。
该证书还由于其颁发机构的权威性，在英国、英联邦各国及欧洲大多数国家的商业企业部门获得认可。BEC证书作为确认证书持有者英语能力证明的首选证书，也是在所有举办该项考试的国家和地区求职的“通行证”。 [color=red][size=3]VI. BEC考试口语考试内容[/size][/color]
BEC商务英语考试的内容基本固定，主要涉及建立和保持商务联络，如何讨论工作，如何制订计划、安排会议等。下面简要介绍一下：
关于建立和保持商务联络：
涉及问候；自我介绍；询问对方身份特征；表达喜恶；邀请；表达感谢和欣赏以及请求和提供帮助等。
关于谈论工作：
涉及：工作任务；公司情况；介绍产品；比较不同产品的性价；发表观点；提出、接受和拒绝建议；表达需要和要求等。
关于制定计划和安排工作方面：
主要涉及：商务会议召开的目的，议题，人选；商务会议日程安排；商务旅行预定饭店房间以及预定机票乘火车旅行等。 [color=#ff0000]BEC高级口语presentation的材料
[/color]口语具体的考试形式就不多说了，相信大家都知道，这里主要说一下presentation部分经常考的内容。由于很多同学的专业并不是和商务有关的，因此积累一定的商务知识和素材就十分必要。
首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。
I. Pricing Strategy
1. the product itself: the cost of producing plus your expecting profit
2. similar products, the rival firms: What are their prices? What are your product’s competitive advantages? In what aspect does your product superior to others? This can add extra value to your product.
3. target customer: Whether they are wealthy or not? Can they afford the price?
Ex: How to ensure that price levels for new products are set appropriately?
○1 The first problem is who your target customers are. Their income, occupation, preference.
○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research: survey, telephone interview, observation and questionnaire.
○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.
II. Product Package
Ex: The importance of packaging products appropriately
○1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky.
○2 Today, the package add value to the product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.
○3 You have to packaging your products appropriately so that your products can stand out from the crowd and be bought by the customers.
III. Diversification
Ex: The importance of product diversification to the success of a business.
这时你可能对product diversification并不是很熟悉，可以举一些案例，比如, the case of coca-cola: despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems. 然后借以说明product diversification的作用。
○1 Meet the needs of different customers.
○2 Increase the company’s market shares/market penetration.
○3 Marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their specific need.(此定义引自《牛津英汉双解商务英语辞典》，我认为很不错的一本商务英语词典，每个词汇都有在商务方面的中英两种解释和例句)
IV. Advertising
1. Media
○1 The types of media: TV and radio commercial, newspapers and magazine, poster and bill board, direct mail, the Internet, etc
○2 Advantages and disadvantages of the major types
TV: high attention, combination of sight, sound and motion; high cost and less audience selectivity.
Newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.
Magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rivals in the same magazine.
Direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.
Internet: high reach of international audience, similar effect as TV commercial, interactive; the users of Internet are limited, compared with TV.
○3 Consider your target audience and your budget to make a wise decision.
2. Agency
○1 Select a suitable agency
A. Consider the reputation and past performances of the agency. Agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.
B. Same compensation philosophies. Different compensation systems may result in disagreement.
C. Stability in agency’s policies. Mergers and acquisitions may lead to policy changes. This will have negative effect on the performance of the agency.
○2 Ensure that agencies maintain a high level of effectiveness.
A. Regular reviews: financial and qualitative assessments.
B. Financial audit: It is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliers.
C. Give detailed instructions or certain trainings to the agencies about how to represent a company.
D. Make full disclosure of any potential and existing conflict of interest. One agency cannot run two accounts which are indirect competition with each other. In some cases, even indirect competition will not be tolerated.
3. Trade fair and exhibition
○1 Types of exhibition. What are exhibited? Whether it is related to your field? Whether you can find potential customers, suppliers, or partners?
○2 Scale of exhibition. How many participants are listed? Whether it is local or national or international?
○3 Publicity of exhibition. How far is the organizer willing to increase public awareness? Whether they are able to attract public attention and the leading companies of the field?
○4 Cost of admission. Some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. Some are admission free, because their target market is the entire population.
○5 Other points: Location, transportation, accommodation and time.
Ex: The importance of selecting appropriate members of staff to attend exhibitions.
○1 The exhibition is a stage for a company to exhibit its product, capacity and credibility.
○2 The members need to know every aspect of the product and the company, and what the company wants in the exhibition.
○3 They should have eloquence to promote the product and the flexibility to adapt to the changes.
○4 Because they represent the image of the company, they should also have a good physical appearance.
V. Market Research
The definition of market research: study carried out by a company before launching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It may involve interviewing people in the street or giving away sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four ways of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, analyse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. Maybe you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good way to sell your prosuct in a foreign country. As local businessmen understand their own culture best.
其次是HR Management，这一部分也很重要，而且这些材料在写作时都可以派上用场
I. Recruitment
Ex: How to ensure that the best candidate for a post is selected.
How to organise an effective recruitment drive.
○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.
○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.
○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate. II. Motivation
Ex: How to achieve and maintain high motivation among a workforce.
The importance to a company of having well motivated staffs.
○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.
○2 Spiritual motivation.
A. Give employees guidance when they are just recruited.
B. Demonstrate a commitment to career development and promotion from within.
C. Forster a sense of team spirit.
D. Publicly recognize and congratulate employees for good work.
○3 Material motivation.
A. Set incentive schemes: profit sharing, bonus scheme.
B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.
C. Establish the incentive-based compensation system.
III. Career development
Ex: The importance of having a career plan in order to achieve high levels of success at work.
The importance of acquiring a range of skills throughout your career.
How to assess the career opportunities provided by different types of companies.
○1 When people first entering a company, many dream that they will one day be running a major business, wielding power and influencing market. But only a few of them succeed. For the rest, compromise, mediocrity and alternative career will be their lot.
○2 If you want to climb up to the summit, the first thing you have to do is having a career plan. It should be a long-run plan and be set out one step after another. Maybe you can start with increasing your sales volume by 10%. Make a marvelous proposal of the problem happens to your department and draw the manager’s attention to promote you to the Manager Assistant. Then you know what you should do, work hard, be creative and wait for the next promotion. See, step by step, you will achieve high level of success at work.
IV. Training
Ex: How to monitor internal staff training scheme effectively.
The importance of a cumulous program of staff training within a company.
How to evaluate the effectiveness of company training program.
○1 Staff training is a win-win situation. It both benefit the company and the staff members. It offers opportunities to staffs who want to acquire some specialized skills and improve themselves. It also increase the efficiency which means more profit to the company. Moreover, the company can pass its corporate culture to the staffs during the training.
○2 As for the internal staff training, the training and Enterprise Councils should take this responsibility. Before the training, they first have to do a survey to find out which training course is welcomed by staff, compare it with the company’s objectives, and then make a final decision. Second, they will select a trainer and make a schedule for the course. It can be an on the job training, which means employees learn while undertaking the job, or off the job training, which means employees are trained away from the actual job. It really depends.
○3 After the training, the HR Department should arrange interviews with the employees who took part in the training and get feedbacks to improve the training in the future. The evaluation system also contains evaluate the performances of these staffs and make comparisons between the previous performances and the present ones. If the present performances are better and staffs make more profits than before, the training program can be seen as effective, especially when the company’s output is well over its input.
V. Communication
Ex: How to ensure appropriate levels of confidentiality over the long-term staffing plans of a company.
○1 We all heard about the business espionage. One company sends people to another company to gather sensitive information. The law forbids these indecent behaviors. But these behaviors are always difficult to legally identify. What the company can do is taking care of itself and make the sensitive information confidential.
○2 Firstly, the company should be aware of the recruitment process. CV or resume can sometimes tell whether a candidate is sent by its competitors.
○3 Secondly, give different rights to different levels of staff on access to the company’s important documents.
○4 Thirdly, add code to the computer and install firewall.
Ex: The importance of providing employees with clear job descriptions.
○1 It is part of the incentive schemes and communication. It improves the communication with you and your employees and motivates them. They will feel being recognized publicly and devote themselves to their work.
○2 The job descriptions include requirement of any skills, responsibility and payment.
VI. Health and Safety
Ex: The importance of a safe working environment for maintaining staff morale.
How to develop a responsible attitude among staff to the health and safety requirement of a company.
The importance to a company of having a health and safety policy.
○1 It is an essential part of laws concerning the workplace. Health and safety regulation must be followed by employers and employees to prevent accidents and protect the health of people at work. In the UK, there regulations are based on the Health and Safety at Work Act of 1974 and an important part of an employee’s contract of employment.
○2 The health and safety policy not only is required by law, but also benefits the company. With the health and safety policy, staff may think the company cares for them. They will devote themselves harder to the works. In other words, it helps to maintain staff morale. This will result in raising productivity and improving service quality. If, unfortunately, accidents happened, employees, as well as the company would suffer a lot.
○3 First, the company should make sure that the contract of employment contains the health and safety article. This can avoid dispute if accident happens. Second, the company should offer training courses which aim at making employees aware of the potential dangers at workplace. Third, set health and safety regulations and ensure that employees comply with all operation procedures that apply to their jobs.
再次，是finance部分，由于比较专业，这方面涉及到的题一般很少，所以在这里就只举一个例子。
Foreign Investment: The importance of foreign investment for a company.
○1 There are two kinds of foreign investment. One is called FDI, the foreign direct investment which means set up branches or build factories in a foreign country. The other is foreign indirect investment. It means buying securities, such as shares and bond in the oversea market.
○2 Both of the two ways are important when a company wants to expand internationally. It benefits a company in three ways.
First, it helps the company to seek low-price resources such as workforce. This will reduce the cost and improve the profit.
Second, it offers a way for the company to contact with the foreign advanced technologies. If a company set up branches in a high-tech country and cooperate with the natives, it will learn their up-to-date technologies.
Third, foreign investment can spread risk. BEC 写作： 商务报告
商务报告是指针对某种特殊的、有意义的商务目的，向一个人或多个人提供的公正、客观和有计划的事实陈述。报告中所陈述的事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，帮助当事人了解复杂的商业情况，计划进程，解决问题，使上级领导就一系列事件做出决策。
商务英语报告则是以英语语言撰写的商务报告。按种类划分，常见的有：事件调查报告（Investigative
Reports）、意见调查报告（Survey Reports）、周报告（Weekly Reports）、月度报告（Monthly
Reports）、进展报告（Progress Reports）、市场调查报告（Market Research
Reports）、可行性研究报告（Feasibility
Reports）等。尽管这些报告都有自身的特点，但它们都遵循商务英语报告总体写作原则。本文不仅详尽介绍了商务英语报告写作的总体原则，还就各种写作方法、写作语气和写作构成等做了阐述。
一、商务英语报告写作的总体原则
在撰写商务英语报告时，应确保报告内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。具体内容如下：
·
内容准确无误：报告的正确性不仅仅是指英语语法、标点符号和拼写，更重要的是其内容要叙述的正确。报告的事实陈述部分既不能因哗众取宠而夸大其词，也不能因其涉及的令人不愉快的消息而低调陈述。实事求是、准确无误是报告写作的重要原则。
·
内容简明扼要：报告的长短一般取决于报告的内容及其正式程度。正式报告篇幅一般较长，而非正式报告则较短。不论何种报告，报告的语言必须简洁、流畅，切忌陈词滥调。一份拖沓冗长的报告不仅写时费力，对方阅读更浪费时间。撰写商务英语报告时要尽量避免罗嗦，用尽可能较少的文字，完整、清楚地表达需要表达的意。
· 结构清晰明了：用数字、符号标明段落、层次、要点等，加强逻辑性，使读者一目了然。
· 建议明确果断：多数报告都有结论和建议部分，是报告的核心。撰写时，应确保报告的结论和建议是经过充分论证而得出的，而且应明确果断，切忌模棱两可。
二、商务英语报告的四步写作法
在撰写报告之前，应做好充分的准备。因此，撰写者不妨应先回答以下几个问题：
· 报告的目的：为什么写这份报告？
· 报告的读者：谁是报告的读者？他（们）知道什么信息？他（们）需要什么信息？
· 报告的素材：撰写这份报告需要收集哪些信息？到哪里去收集这些信息？
· 报告的结构：如何构思报告？如何做到报告结构清晰，便于读者阅读？是否需要自己设计报告的格式还是公司有现成的格式可以参照？
· 报告的写作期限：报告何时须上交？
回答完以上问题后，可以按照以下四个步骤进行运作：
1.收集信息（Collecting
Information）：收集信息可以采取口头或书面形式。口头形式包括面对面沟通或电话沟通获取信息等；书面形式指的是用办公室便函（Memos）、电子邮件（Emails）、问卷调查（Questionnaires）等手段向公司内部或外部索取信息。此外，查阅公司的相关材料（如产品目录、价格单等）也属于书面收集信息形式。
2.谋篇布局（Planning the
structure）：确定报告写作的目的，对收集到的信息进行整理、分类，删除无关信息。然后按照信息的重要程度进行合理排列，列成提纲。若需要摆放插图或图表，也应在这一阶段确定其在报告中的位置。
3.撰写草稿（Writing the draft）：撰写报告的各个部分，各部分的具体内容在本文第四部分详细讲解。
4.校对编辑（Proofreading and
editing）：校对编辑报告写作的最后一个过程也是极其重要的一个过程，很遗憾这一过程往往被人忽视。撰写人写完草稿后应对报告进行全面检查，检查的具体内容包括两方面：一是语言，包括语法、拼写、标点符号、语言风格等；二是信息，包括数据、图表、观点等。检查后，应对报告进行编辑，尽量做到报告便于读者阅读。
三、商务英语报告的写作语气
一般而言，报告大多由下属写给上司，使用的语言多为正式。此外，报告的内容和篇幅也决定了其写作语气比商务信函要正式的多。在撰写商务英语报告的过程中，可以适当多使用一些能提高语言正式度英语语法结构。具体而言如下：
· 使用被动语态，如：The e-Source message will be delivered to the target audience
multiple times through multiple avenues.
· 使用复杂词汇，如：The training system incorporates (includes) many visual aids.
· 使用长句子，如：The content and message of the kit will be similar to that sent
to conventional outlets, but will be tailored to electronic media and will
either be e-mailed to the Webmaster or sent in hard copy and on a
diskette.
· 使用名词短语，如：The rectification of this problem can be achieved by insertion
of a wedge.
· 使用非人物主语，如：Putting a copy of this CD-ROM in the hands of editors of
targeted publications will allow them to see for themselves the features
of the State Computer Store.
· 使用分词短语，如：Armed with this information, our customers will be able to
identify trends and make strategic decisions in accordance with their
agency’s goals.
· 使用动词不定式，如：To streamline the internal approval process, we can e-mail
our quote to our purchasing agent for budget approval.
· 使用介词短语，如：With convenient access to Web Services in our online
Electronic Product and Pricing Catalog & Order Tracking and Status System,
customers can generate sales and service reports upon demand. BEC 写作：商务报告（二）
四、商务英语报告各构成部分写作介绍
一般来说，商务英语报告的常见构成部分有：摘要（Executive Summary）、标题（Title）、导言（Introduction/ Terms of Reference）、材料收集方法（Methodology/Proceedings）、调查结果（Findings）、结论（Conclusions）、建议（Recommendations）、附录（Appendices）等。以下就各个部分的内容及其写作方法分别讲解。
（一）摘要（Executive Summary）
一份正式且篇幅较长的报告通常在报告的前面加上摘要。摘要一般不超过一页，是报告的导言、调查结果、结论和建议的内容总结。这部分一般是在整篇报告写好以后再写。非正式或篇幅较短的报告则无需写报告摘要。写摘要时，应注意以下几点：
· 尽量限制段落的数量，一般可用三段式：报告的目的、报告的调查结果和结论、报告的建议。
· 摘要写作的时态用一般现在时，因为报告已经存在。如“This report shows…”属于正确表达，而“This report will
show…”则不妥。
· 报告摘要中无需引用具体数据。可用“by and large、the vast majority、only a
few”等语言表达大概的数据或趋势。
（二）标题（Title）
报告的标题应尽可能概括报告的内容，因为它是整篇报告的信息浓缩，而且标题应该准确、客观，不应像报刊文章标题那样为了吸引读者的注意力而别出心裁。此外，标题应该是名词短语或动名词短语。如以下几例：“Report
on Improving the Training Methods of HDC、Report on the Proposed Incentive
Scheme、[b]Report on the Adoption of Flex-time Working Systems”。[/b]
（三）导言（Introduction/ Terms of Reference）
在导言部分，扼要地说明一下报告的写作背景和主旨。此外，还应该注明报告提交给何人、何时提交的。如果是事件调查报告应首先说明事件的经过，包括事件发生的日期、时间、地点、情况叙述等。以下是导言部分写作的常见句型：
· The report examines/explains...
· The purpose of this report is to…investigate/evaluate/study…
· The objective of this report is to…recommend/analyze/give…
[b] · The aim of this report is to[/b]…feedback/estimate/assess…
· Enclosed is a report about...
（四）材料收集方法（Methodology/Proceedings）
报告的这部分应说明收集信息或资料的方法和步骤。在报告中注明提供这一信息可以增强报告的真实性和客观性，尤其是意见调查报告。当然并不是所有的报告都需要收集资料，因此，并非每一种报告都需要提供这部分内容。这部分内容在整篇报告所占篇幅较短，可以写成一个段落。以下是该部分写作的常见句型：
· A sample of workers was individually asked for their opinions.
· A questionnaire was completed by those who were surveyed in this
project.
· The information was mainly achieved with a number of telephone calls to
manufacturers.
[b]（五）调查结果（Findings）[/b]
报告的调查结果部分是报告建议的依据，其内容应当准确无误，结构清晰，语言流畅、衔接。这部分内容的每一个段落都应当有一个明确的主题句，一般放在段首，这样便于读者摄取这部分的信息。以下是这部分主题句写作的常见句型：
· The findings of the investigation indicate that…
· It was proposed/found/ felt/discovered that…
· It was generally the case that…
· Most people thought/suggested that…
· A number of people mentioned that…
· Several changes were put forward.
· Several staff members expressed the view that…
若报告中需提供图表统计数据或描述行情走势，撰写人应当熟悉这方面写作的常用句型，以下就是该方面写作的一些典型句子结构：
· The table/chart/graph/diagram/figure/statistics
shows/describes/illustrates that…
· As it can be seen from the table/chart/figure…
· It is clear/apparent from the
table/chart/graph/diagram/figure/statistics that…
· The number of…increased/jumped/rose
suddenly/rapidly/dramatically from…to…
· The number of…decreased/dropped/fell greatly/significantly
sharply from…to…
· The number of…fluctuated slowly/slightly between…to…
· The number of…remained steady/stable (stayed the same)
between…to…
· There was a (very) sudden/rapid/dramatic/significant
increase/jump/rise in the number
of…from…to…
· There was a (very) sharp/steep/steady/gradual/slow/slight
decrease/drop/fall in the
number of…from…to…
· The monthly profit/figures peaked in December at 10%.
· The monthly profit/figures reached a peak/a high (point) in
December at 10%.
· The monthly profit/figures bottomed out in December at 10%.
· Sales witnessed a great rise/increase/drop/fall between…to…
[b] （六）结论（Conclusions） [/b]
[b]
[/b] 报告的结论部分是写报告的人在报告调查结果的基础上是对调查结果进行总结和解释。同一调查结果会因为撰写者的不同而得出不同的结论，但这部分不应当包括报告前文中没有提到的新的信息。
[b] （七）建议（Recommendations）[/b]
建议往往是许多商务报告写作的最重要部分。一份报告有效程度常常取决于报告中所提供的建议的质量高低。建议部分主要内容为报告撰写人在经过充分的论证后认为应当采取的措施或行动。报告人有时也会描述采取措施后可能出现的后果或情形。
[b]
（八）附录（Appendices） [/b]
[b]
[/b] 正式的商务报告为了增强报告的说服力或真实性往往会有一些附加材料，因其篇幅较长不宜放在报告当中，只能选择放在附录中。这部分内容可能包括图表统计数据、实验室报告、问卷调查等。当然，简短报告若无此需要则不需增加附录部分。
[b] 五、如何提高商务英语报告的可读性[/b]
许多人在写完报告之后往往会遗忘或忽视报告写作的最后一个过程：对报告进行编辑排版，使之结构清晰，内容便于读者阅读。报告中所增加的一些信息或符号如同公路上路标指引这司机开车一样为读者降低阅读难度，加快阅读速度，这一点对争分夺秒的商业人士来说尤为重要。以下是一些提供报告可读性的常见手段：
· 为报告提供小标题；
· 使用小段落，尽量做到每个小话题都用一个段落来阐述；
· 段落与段落之间空一行；
· 提供段落的小标题；
· 使用列举符号罗列具体信息；
· 使用星号或下划线强调重点内容。
下面为一份非正式报告的两种形式，毋庸置疑，右边经过编辑后的版本结构清晰、层次分明，内容清楚、一目了然，其格式不论是对写正式报告还是非正式报告都值得借鉴。
Proposed Incentive Scheme
Mr. John Smith, Office Manager, has asked me to write this report on
a proposed incentive scheme offering rewards, possibly financial, to
members of staff for money-saving ideas or ways to improve work
practices.
A sample of workers was individually asked for their opinions. The
following is the findings: most thought the incentive scheme was a
good idea; most preferred financial rewards; some suggested time off
instead; A few thought this was a management area. In general most
workers were in favor of an incentive scheme offering financial
rewards. It is recommended that the scheme be introduced.
Richard Stewart
March 18, 20-- Report on A Proposed Incentive Scheme
Terms of Reference:
Mr. John Smith, Office Manager, has asked me to write this report on
a proposed incentive scheme offering rewards, possibly financial, to
members of staff for money-saving ideas or ways to improve work
practices.
Proceedings:
A sample of workers was individually asked for their opinions.
Findings:
u Most thought the incentive scheme was a good idea.
u Most preferred financial rewards.
u Some suggested time off instead.
u A few thought this was a management area.
Conclusions:
In general most workers were in favor of an incentive scheme
offering financial rewards.
Recommendations:
It is recommended that the scheme be introduced.
Richard Stewart
March 18, 20--
总之，在商务英语各类报告的写作过程中若能抓住以上几点来写，不愁无从下笔。当然，这还要学习者平时英语知识和商务知识的积累，才能达到更好的效果。 先预留位置，待更新资料 预留位置2，上传资料用
谢谢 我是来潜水顺便坐沙发的。。。。。
继续潜水中。。。。 Prepare for BEC-H 。。。
期待更新~
共享个链接~~[url]http://www.cambridgeesol.cn/[/url]
大家加油：） 太强大了`````` Sounds reasonable. Anyhow thanks. 楼主午安！
寻基础英语mp3版，没见着哪只鱼
贴...... 但是怎么来选择适合自己的等级呢？我也想去考试，也许这样能学得更多一些，有米有YUYU推荐一下厦门哪家培训机构水平比较好？比较正规的呢？ 我看着都晕啊 我学不来么 ？ 期待更新，大家加油:handshake 继续更新吧 很好很强大................................... 请问有没有相关资料下载的链接 谢谢
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